OUR IMPACT
Your Girls is committed to facilitating positive impact within society for people from all walks of life. Embedding industry-wide collaboration, supply chain transparency and authenticity for our community is fundamental to achieving the brand mission; education, community and empowerment.
CoppaFeel Donation
15% of app purchases and 50% of product sales will be donated to breast cancer charity CoppaFeel, who drive breast cancer awareness in society through encouraging, educating and empowering people from all walks of life, truly aligning with Your Girls' mission.
Company Culture
Your Girls employees are employed on a commitment to embedding positive impact across all areas of the business. Integrating United Nations Sustainable Development Goals 3,4,5,9,10,11,12 & 17 throughout short and long term strategy is fundamental to facilitate this impact and create achievable and effective CSR and EDI performance goals.
Distribution and Inventory
Road Freight releases 10x less COâ‚‚ than by air freight. Distribution of Your Girls product from Turkey to the UK will be solely through road freight to minimise the environmental impact of product distribution. EVRI within UK distribution reflects brand commitment to customer satisfaction as one of the highest rated UK couriers. Effectively satisfying demand through a combination of capacity leading and inventory management will help minimise excess stock and environmental and financial costs from high utilisation.
Other Charity Alliances
Black women have a 40% higher death rate from breast cancer (than white women.) Alliances with UK charity programme Black Women Rising and Susan G Komen will help Your Girls represent women of colour who are in need of advanced breast cancer education and support. Alliances with the National LGBT Cancer Network who strive to provide support for ‘LGBTQI+ individuals who have and have had cancer’ that ‘do not feel welcome or understood in mainstream support groups’ also reflects Your Girls’ commitment to inclusivity.
Products
Sourced from Turkey, 100% of Your Girls products (except finishings) are made using BCI cotton; a resource that uses water more efficiently, reduces the use of harmful chemicals and respects the rights of workers. Product packaging is 100% recyclable. Undertaking the Higg Index’s industry leading Brand & Retailer Module will allow Your Girls to measure and report ESG impacts and benchmark performance with clarity and transparency.
Ethics & Data Collection
Your Girls aims to provide complete transparency with regards to data collection and processing. The use of Google Analytics to collect third party data on the app and website will be clearly indicated with links to the Google Privacy Policy and opt-in/out cookies, of which elements such as Unique Identifiers may be collected to help the Your Girls refine marketing strategies.
Our SDG'S
